The development of Chinese wallpaper industry

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Wallpaper development course

Beijing wallpaper Exhibition - the wallpaper industry has gone through 33 years in China, but now it seems to have just officially begun. Looking back on the past, the development of China's wallpaper industry can be described as twists and turns. Now our entire industry, the enterprises that produce our products are unprofessional, and the people in the wallpaper industry we form are unprofessional, resulting in three ups and downs of wallpaper in the past 33 years, which cannot develop well, We can't learn from failure

in essence, the key to the development of wallpaper industry is not the superficial phenomenon of industrial homogenization, but the internal deep-seated reason behind the phenomenon that enterprises have to plagiarize. Wallpaper is not a luxury that can only be used by a few people. Insiders calculated this account: "there is no problem with the economic ability of buyers and consumers. On the other hand, as wallpaper, it provides several price gradients. Now it is available from 30 yuan a roll to more than 3000, 8000 and 10000. It can meet the needs of consumers with different economic abilities." But why is the Chinese market share so low that consumers often flinch from wallpaper

at present, a major problem affecting the entry of wallpaper into people's families is that "the price is not transparent. One company offers a 20% discount for the same product, and the other company offers a 50% and 60% discount. Consumers don't know how much it is worth." Why can some products that look the same sell for 50 yuan per square meter, and some even sell for 200 yuan per square meter? " Unstable and opaque prices have greatly affected consumers' sense of trust in wallpaper during the purchase process, which has led to the loss of prospective customers in the wallpaper market

therefore, clarifying the industry price system and standardizing the circulation channels of manufacturers and dealers are the key to solving the price problem

in fact, from the perspective of industry development, it will go through such a process, from original direct copying to self-adjusting imitation, to the integration of certain creative elements, and finally independent design and development. Not only the wallpaper industry, including clothing brands and luxury brands, need to experience such a historical period of early accumulation. We are very happy to see that important enterprises in the current wallpaper industry spontaneously began to pay attention to the development of the whole industry

high grade cloth wallpaper will be the development trend in the future. With the improvement of people's living standards, people's aesthetic and comfort requirements for home decoration are improving. We believe that in the future, the snow-white walls will no longer be a kind of beautiful performance, and more and more families will enrich their indoor colors, including the walls. And cloth wallpaper will be the mainstream of high-end wallpaper in the future. Cloth wallpaper can produce a texture between textures, which is difficult for other materials to imitate. It has good breathability and gives people a warm feeling, especially in the bedroom. The important factor that restricts the widespread use of cloth wallpaper is that it is difficult to take care of, but this is becoming less and less important, because new fabrics have been completely oil-resistant and dirt resistant, and with the emergence of emerging cleaning products, this problem will be completely solved

it is better to adopt cooperative strategy in the marketing of products. Some wallpaper sales enterprises have found that the pile of sample books can not help consumers understand the whole picture of wallpaper, because some wallpaper patterns are large and small samples are difficult to show. Therefore, some samples are made into walls and displayed in the facade. But this is still far from enough, because the wall, as an element of the overall family design, does not work alone, and needs to be matched with other home decoration elements, such as furniture, floors, curtains, etc. Consumers choose a wallpaper, but they don't know whether it matches other elements




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